Quarterly Sales reports show that the campaign made tremendous progress towards the end of the period. This signifies important changes as opposed to last-year campaign, which demonstrated equal growth. It underlines the necessety of regular reports, to detect such changes in earlier stages.
Campaign budgets have proven to have little influence over the predictability and stable flow of visitors. This underlines the necessity for additioal statistics and further analysis.
The budget report is in par with the initial business plan. No deviations were detected. Better funding is not guaranteed to have direct sales impact, unless further analysis is performed.